Privacy Policy

Privacy Policy

Unless otherwise stated below, the provision of your personal information is neither required by law nor by contract, nor required to conclude a contract. You are not required to provide the data. A non-provisioning has no consequences. This applies only insofar as no other indication is given in the subsequent processing operations.
"Personal Data" means any information relating to an identified or identifiable natural person.

Server log files 
You can visit our website without giving any personal information.  
Every time you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page called up, the date and time of the call, the IP address, the amount of data transferred and the requesting provider.
The processing takes place on the basis of Art. 6 Paragraph 1 lit. f GDPR from our overriding legitimate interest in ensuring trouble-free operation of our website and improving our offer. 
Your data may be transferred to third countries outside the EU, in particular Canada and the USA, and processed there. There is an adequacy decision from the EU Commission for Canada. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not TADPF certified. This data transfer takes place on the basis of contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.

Contact

Controller
Please contact us if you wish. The person responsible for data processing is: Ulf Karsten Meyer, Duvenstedter Berg 55, 22397 Hamburg Germany, +49 (0) 40 2286 383 -30, info@24trade.de

Unsolicited contact of the customer by email
If you initiate business contact with us via e-mail, we will only collect your personal data (name, e-mail address, message text) to the extent that you have provided. The data processing serves to process and answer your contact request.
If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interests, preparation of offers) or relates to a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object to the processing of your personal data based on Article 6 (1) (f) GDPR at any time.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form 
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent that you have provided. The data processing serves the purpose of establishing contact.
If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing takes place on the basis of Article 6 Paragraph 1 lit. b GDPR. If contact is made for other reasons, this data processing takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object to the processing of your personal data based on Article 6 (1) (f) GDPR at any time. We only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Using Google Maps API address validation
We use address validation from the provider Google (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland "Google") on our website.
The data processing serves the purpose of checking your entries in our address forms in real time for input and typographical errors and, if necessary, supplementing missing data. If data is entered incorrectly, alternative suggestions for correcting the data are displayed. For this purpose, the address data you enter will be transmitted to the provider, stored and evaluated there.
Among other things, the following information can be transmitted to Google and processed there: postal addresses (country, city, zip code, street, house number), email address, telephone number.
Your data may also be transmitted to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is thus obliged to comply with European data protection principles.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in a correct data basis for the fulfillment of our contractual obligations. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
The data is processed separately by the provider and is not combined with other data. They will be deleted by the provider as soon as the status of the entered data has been determined, but no later than 30 days.
You can find more information about Google's terms of use and data protection at: https://cloud.google.com/maps-platform/terms (https://cloud.google.com/maps-platform/terms) or at https://www.google.de/policies/privacy/ (https://policies.google.com/privacy?gl=de).
customer account orders      

Account
When opening a customer account, we collect your personal data in the scope indicated there. The purpose of data processing is to improve your shopping experience and simplify order processing. The processing takes place on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time by notifying us without affecting the legality of the processing based on the consent to revocation. Your customer account will be deleted afterwards.

Collection, processing and transfer of personal data during orders 
When ordering, we collect and process your personal data only to the extent necessary for the fulfillment and processing of your order and to process your requests. The provision of the data is required for the conclusion of the contract. Non-provisioning means that no contract can be concluded. The processing takes place on the basis of Art. 6 para. 1 lit. b DSGVO and is required to fulfill a contract with you.  
For example, your data may be forwarded to your chosen shipping companies and dropshipping providers, payment service providers, order processing service providers and IT service providers. In all cases we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.
Your data may be transferred to third countries outside the EU, in particular Canada and the USA, and processed there. There is an adequacy decision from the EU Commission for Canada. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not TADPF certified. This data transfer takes place on the basis of contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.

Reviews Advertising      

Data collection when writing a comment or rating
When you comment on/rate an article or post, we only collect your personal data (name, email address, comment text) to the extent provided by you. The processing serves the purpose of enabling comments/ratings and displaying comments/ratings.

By submitting the comment/evaluation, you agree to the processing of the transmitted data. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the revocation. Your personal data will then be deleted.

When your comment/review is published, only the name you provide will be published.

Rating reminder
After placing your order, we would like to ask you to rate your purchase from us.
For this purpose, we use your personal data (name, e-mail address, order information) independently of the contract processing in order to send you a review reminder by e-mail after an order has been placed, provided you have expressly agreed to this.
Processing is carried out on the basis of Article 6 Para. 1 lit. a GDPR with your consent. You can revoke your consent at any time using the relevant link in the email or by notifying us, without affecting the lawfulness of the processing carried out based on your consent prior to its revocation.
Use of your personal data for sending advertising by post
We use your personal data (name, address) that we received when selling a product or service to send you advertising by post, provided you have not objected to this use. The provision of this data is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded.
The processing takes place on the basis of Art. 6 Para. f GDPR out of our predominant legitimate interest in direct mail. You can object to this use of your address data at any time by notifying us. The contact details for exercising your objection can be found in the imprint.

Using the e-mail address to receive newsletters
We use your e-mail address, regardless of the contract, exclusively for our own promotional purposes to the newsletter, unless you have expressly consented to. The processing takes place on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until your revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Using Klaviyo
We use the service of Klaviyo Inc. (125 Summer St Floor 7, Boston, MA 02111, USA; "Klaviyo") to send the newsletter as part of order processing.
We pass on the information you provided when registering for the newsletter (email address, first and last name if applicable) to Klaviyo. The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. In this context, we collect your personal data such as IP address, browser type and device, and the time. Usage profiles can be created from this data under a pseudonym. The data collected is not used to identify you personally. The data collected is only used for statistical evaluation to improve newsletter campaigns.
Your data is usually transferred to Klaviyo servers in the USA and stored there. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Klaviyo has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in a targeted, promotionally effective and user-friendly newsletter system. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
Further information on data protection at Klaviyo can be found at https://www.klaviyo.com/legal/privacy-notice (https://www.klaviyo.com/legal/privacy-notice) and at https://www.klaviyo.com/legal/data-processing-agreement (https://www.klaviyo.com/legal/data-processing-agreement).

shipping service provider merchandise management      

Forwarding the e-mail address to shipping companies for information about the shipping status
We will pass on your e-mail address as part of the contract to the transport company, if you have agreed to this explicitly in the ordering process. The purpose of the disclosure is to inform you by e-mail about the delivery status. The processing takes place on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time by notifying us or the carrier without affecting the legality of the processing carried out on the basis of the consent to revocation.

Use of an external ERP system
We use a merchandise management system as part of order processing for contract execution. Your personal data collected during the order process will be used for this purpose
plentysystems AG, Johanna-Waescher-Straße 7, 34131 Kassel.

The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is carried out on the basis of Article 6 Paragraph 1 Letter b GDPR.

payment service      

Using PayPal Express
We use the PayPal Express payment service from PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxemburg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, save and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you visit the website. Cookies can also be used for this. The cookies enable your browser to be recognized.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in offering a customer-oriented range of different payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
By selecting and using PayPal Express, the data required for payment processing is transmitted to PayPal in order to be able to fulfill the contract with you using the selected payment method. This processing takes place on the basis of Article 6 Paragraph 1 Letter b GDPR. More information on data processing when using the PayPal Express payment service can be found in the associated data protection declaration at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS (http://www.paypal .com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS).

Using PayPal Check Out
We use the PayPal Check-Out payment service from PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the payment service. With the selection and use of payment via PayPal, credit card via PayPal, direct debit via PayPal or "Pay later" via PayPal, the data required for payment processing is transmitted to PayPal in order to be able to fulfill the contract with you with the selected payment method. This processing takes place on the basis of Article 6 Paragraph 1 Letter b GDPR.

Cookies can be stored here, which enable your browser to be recognized. The resulting data processing is carried out on the basis of Article 6 Paragraph 1 Letter f of the GDPR due to our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation.

Credit card via PayPal, direct debit via PayPal & "Pay later" via PayPal 
For individual payment methods such as credit card via PayPal, direct debit via PayPal or "Pay later" via PayPal, PayPal reserves the right to obtain creditworthiness information on the basis of mathematical-statistical procedures using credit agencies. For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, implementation or termination of the contractual relationship. The credit report can contain probability values ​​(score values), which are calculated on the basis of scientifically recognized mathematical-statistical methods and which, among other things, include address data. Your concerns will be considered in accordance with the statutory provisions. The data processing serves the purpose of a credit check for the initiation of a contract. The processing takes place on the basis of Art. 6 (1) (f) GDPR from our overriding legitimate interest in protection against non-payment if PayPal makes an advance payment. 
You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data based on Article 6 (1) (f) GDPR by notifying PayPal. The provision of the data is required for the conclusion of the contract with the payment method you require. Failure to provide it means that the contract cannot be concluded with the payment method you have chosen.

Third party providers
When paying via a third-party payment method, the data required for payment processing is transmitted to PayPal. This processing takes place on the basis of Article 6 Paragraph 1 Letter b GDPR. In order to carry out this payment method, the data may then be passed on to the respective provider by PayPal. This processing takes place on the basis of Article 6 Paragraph 1 Letter b GDPR. Examples of local third-party providers can be:

- Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany) 
- giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main)  
Purchase on account via PayPal 
When paying using the payment method purchase on account, the data required for payment processing is first sent to PayPal. To carry out this payment method, the data is then sent by PayPal to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to be able to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. Ratepay may carry out a credit check on the basis of mathematical-statistical procedures (probability or score values) using credit agencies according to the process already described above. The data processing serves the purpose of credit checks for the initiation of a contract. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in protecting against payment default when Ratepay makes advance payments. Further information on data protection and which credit agencies use Ratpay can be found at https://www.ratepay.com/legal-payment-dataprivacy/ (https://www.ratepay.com/legal-payment-dataprivacy/) and https://www.ratepay.com/legal-payment-creditagencies/ (https://www.ratepay.com/legal-payment-creditagencies/).

More information on data processing when using PayPal can be found in the associated data protection declaration https://www.paypal.com/de/webapps/mpp/ua/privacy-full (https://www.paypal.com/de/webapps/mpp/ua/privacy-full).

 

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or the Internet browser on the computer system of a user. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is reopened.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them and prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.

Under the links below you can find out how to manage (among other things disable) cookies on the most important browsers: 
Chrome: https://support.google.com/accounts/answer/61416?hl=de (https://support.google.com/accounts/answer/61416?hl=de)
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09 (https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09) 
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen (https://support.mozilla.org/de/kb/cookies-allow-and-reject) 
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac (https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac)

Technically necessary cookies 
Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, more effective and more secure. Furthermore, cookies enable our systems to recognize your browser even after changing pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.

The use of cookies or comparable technologies is based on Section 25 (2) TTDSG. Your personal data is processed on the basis of Art. 6 Paragraph 1 lit. 
For reasons that arise from your particular situation, you have the right to object to this processing of your personal data at any time.

advertising tracking      

Use Google Ads Conversion Tracking
We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
If you click on an advertisement placed by Google, a cookie for the conversion tracking is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the advertisement and were forwarded to this page. Every Google Ads customer receives a different cookie. There is therefore no possibility that cookies can be traced via the websites of Ads customers.
The information that is obtained using the conversion cookie is used to create conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

Your data may be transmitted to Google LLC servers in the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles. 
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 lit. a GDPR. Your personal data will be processed with your consent on the basis of Article 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation.
For more information and Google's privacy policy, please visit: https://www.google.de/policies/privacy/ (https://www.google.de/policies/privacy/)

Using the Remarketing or "Like Audiences" feature of Google Inc.
We use the remarketing or "similar target groups" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to carry out the analysis of website use, which forms the basis for the creation of interest-based advertisements. Cookies are used to record visits to the website and anonymized data on the use of the website. There is no storage of personal data of the visitors of the website. If you visit another website in the Google Display Network below, you will see advertisements that are very likely to take account of previously accessed product and information areas.
Your data may be transmitted to Google LLC servers in the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is thus obliged to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 lit. a GDPR. Your personal data will be processed with your consent on the basis of Article 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation.
For more information about Google Remarketing and its privacy policy, visit: https://www.google.com/privacy/ads/ (https://www.google.com/privacy/ads/)

Plug-ins and other

Use of YouTube 
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our website. YouTube is an affiliate of Google LLC (1600 Amphitheater Parkway, Mountain View, CA. 94043, USA; "Google") affiliated company.
The function displays videos stored on YouTube in an iFrame on the website. The option "Extended data protection mode" is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video is information about it sent to YouTube and stored there. Your data may be transmitted to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified itself according to the TADPF and is thus obliged to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 lit. a GDPR. Your personal data will be processed with your consent on the basis of Article 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the time of revocation.
Further information on the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy can be found in YouTube's data protection information at https://www.youtube.com/t/privacy (https://www.youtube.com/t/privacy).

Affected rights and storage duration

Duration of storage
After completion of the contract, the data is first stored for the duration of the warranty period, then taking into account statutory, especially tax and commercial retention periods and then deleted after the deadline, unless you have consented to the further processing and use.

Rights of the person concerned
You are entitled to the following rights under Art. 15 to 20 DSGVO if the legal prerequisites are met: Right to information, to correction, to deletion, to restriction of processing, to data portability.
Furthermore, according to Art. 21 para. 1 DSGVO, you are entitled to a right of objection to the processing based on Art. 6 para. 1 f DSGVO as well as the processing for the purpose of direct mail.

Right of appeal to the supervisory authority
In accordance with Art. 77 DSGVO, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

Right of objection
The personal data processing listed here is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f DSGVO, you have the right for reasons that arise from your particular situation, at any time to object to these processing with effect for the future.
Following an objection, processing of the data in question will cease unless we can establish compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or if the processing is for the purposes of asserting, exercising or defending legal claims.

If the personal data processing for purposes of direct mail, you can object to this processing at any time by notifying us. After the objection, we will stop the processing of the data concerned for the purpose of direct mailing.

last update: 29.11.2023